Technology and children's books

Sorry - another long break between posts. But I'm interested in the ideas of bringing technology and the children's book together. Had a conversation last week with Mick from Vivid Interactive. They are developing digital content - sometimes with publishers (such as Scholastic), but also creating some original work. This is aimed at the education market, where technology is a key area for kids. But we were discussing how slow book publishers have been to really engage with new technologies in the content of what they produce. More has been done on the marketing side.

There's an article in Publishers Weekly on this very subject.  And when I was speaking on a panel at the London Book Fair, someone there asked how we thought publishers would move forward in terms of using technology and doing cross-platform work. 

Me, I'm not sure, and am certainly no expert. But it will be interesting to watch...